Brainerd International Raceway Announces New Partnership with Pepsi Beverages

Fueling the fan experience from the grandstands to the legendary Zoo all season long!

Brainerd, MN — Brainerd International Raceway (BIR) is proud to announce a new partnership with Pepsi Beverages, bringing an expanded lineup of beverage offerings to one of the Midwest’s premier racing destinations.

This partnership marks a meaningful step forward for Brainerd International Raceway as it continues to enhance the fan experience across all events. Guests can now enjoy a full lineup of Pepsi products throughout the facility, including fan-favorite brands and innovative options to keep fans refreshed all weekend long.

“We’re excited to welcome Pepsi Beverages to BIR,” said Sara Walker, General Manager of Brainerd International Raceway. “This is about more than just adding product—it’s about improving the overall experience for our fans. When people come here, they’re here all day, all weekend. Having the right partners in place makes a difference.”

Pepsi Beverages will support Brainerd International Raceway with a strong lineup of products, equipment, and on-site activation, helping to deliver a best-in-class experience for fans, racers, and partners alike.

“This partnership represents a great opportunity to connect with fans at one of the most iconic racing venues in the region,” said Kirk Kleist, Sales Lead. “We’re excited to bring our brands to Brainerd International Raceway and be part of the energy and excitement that defines this destination.”

The partnership is now active, with Pepsi products available throughout the raceway for the 2026 season.

About Brainerd International Raceway

Brainerd International Raceway (BIR), located in Brainerd, Minnesota, is one of the Midwest’s premier multi-discipline motorsports facilities. For more than 50 years, BIR has hosted national and regional competition across drag racing, road racing, drifting, autocross, and performance driving programs. Home to the NHRA Nationals and a full season of grassroots and professional events, the facility features a 3.1-mile road course, a championship drag strip, and dedicated drift and performance training infrastructure.

As a family-owned destination venue, BIR continues to evolve its programming and facilities while honoring its racing heritage — investing in new disciplines, expanding participation opportunities, and creating motorsports experiences that connect generations of fans, racers, and automotive enthusiasts across the Midwest.

About Pepsi Beverages

Pepsi Beverages is a leading beverage provider offering a diverse portfolio of iconic brands and innovative products, committed to delivering refreshment and enjoyment to consumers across a variety of venues and experiences.